Social media has become an important part of our life. Whether it is personal or for business, there are tons of reasons why social media is becoming an integral part of life.
Users spend half of their time on social media to check out reviews or see the footings of a brand before ordering things from them, and so on. It shows that when a brand is on social media, it is a different type of reach that and command that business of the same niche won’t enjoy if they are not on social media.
Now, we always talk about how to include social media in your marketing strategy or new tips to get more engagement from your followers. But it is extremely important to talk about the design of social media profiles that we have.
All social media platforms like Facebook, Instagram, or Twitter are a visual platform, and how we post a photo or video matter. But the design of the icons or the grid that we choose also matters.
In this article, we will explore the best way to create an outstanding social media profile.
You don’t always have to post images or videos on Instagram or Facebook. Other types of visual designs work wonders too.
1. Use vector icons
Icons can be a great visual for your social media profile. They are an alternative to using texts in your captions or your post. Using the thumbs-up sign instead of writing good luck, does seem better and more visually appealing.
Be sure to use vector icons as they have better quality. Also, when you use icons mixed with text, it has a greater emotional impact on people. They are humorous or can be serious given the context which adds more layer to your post.
2. Use interactive shapes and images
Play with your images and text before posting them on IG or Facebook. For instance, you can create interactive shapes and include them in your images and then add text to it. It is a creative way of telling the same detail interactively. You can also play with your images by using filters or editing in different shapes and sizes, and so on.
With the help of Canva, editing your image with interactive shapes is a bit easier.
3. Play smart with colors
Even black and white are colors, so if you think that your IG theme is B&W, and you don’t have to worry about colors, you are wrong. Any color that you use in your social media design is setting a mood, thus you have to be careful with it.
Each color has a different psychology and when your users see it, it can either invoke a memory, an emotion, or convey the emotions that you want your audience to see.
Thus, if you want to control the narrative, you need to be careful with how you are using colors in your social media.
You have a color theme for your brand, use that in your social media too. The graphics you use for social media should be consistent with your brand and what message you want to get across.
Using the right fonts or typography for your social media can make a huge difference. It not only brings your images to life, but it impacts how people see your design and interpret it.
The important thing to keep in mind whenever you are selecting typography for your social media is readability. You cannot choose a font that is hard for people to read or understand even from a small distance.
Never use more than two or a maximum of three typefaces in a single social media design. It not only distracts the user from the message, but it looks cluttered too.
5. Different shapes for highlighting hashtags
Hashtags are so important for any social media these days. It is one of the best ways to attract more users and to make sure that people see your hashtag, be creative with them.
How? By using different shapes to highlight them which of course should go with your overall theme or with a particular campaign.
6. White space can be of great use
You don’t always have to clutter your social media design or images with colors, too many texts or graphics. Sometimes using negative or white space can get your message across perfectly too. For instance, using a single text with a simple icon and plain background can be impactful.
Your social media design matters as much as your content and profile. So, work on that too.